Tracie Broom’s Event Mastery: Behind the Scenes of the 2017 Total Eclipse

Eclipse event poster with a picture of a woman.

Welcome to an Exclusive Insight with Tracie Broom, a Pioneer in Event-Driven Marketing

In this special feature on Total Eclipse DFW, we’re thrilled to present an engaging video interview with Tracie Broom, the co-founding partner of Flock and Rally, a full-service, women-owned creative agency based in Columbia, South Carolina.

Tracie is not just any marketing strategist; she is a visionary who, along with her talented team at Flock and Rally, spearheaded the 2017 campaign for “Total Eclipse Weekend Columbia South Carolina.” This event marked a significant astronomical phenomenon and brought together communities, businesses, and individuals from diverse backgrounds to witness and celebrate a once-in-a-lifetime celestial event.

Through this interview, Tracie shares her unique journey, the challenges faced, and the innovative strategies employed to make this campaign a resounding success. Her insights are not only invaluable for event planners and marketers but also for anyone interested in understanding the power of community-driven events.

The conversation explores how Tracie’s leadership and her team’s creativity turned the Total Eclipse Weekend into more than just an event – it became a cultural and educational landmark for Columbia, SC. Get ready to dive deep into the world of strategic event planning and learn from one of the best in the industry.

Catch the insightful snippets from our Zoom interview with Tracie Broom, only on Total Eclipse DFW. We apologize, in advance, for some connectivity issues experienced during the interview.

Explore the interview here:

Total Eclipse DFW is dedicated to empowering event organizers and city planners with the knowledge and tools to orchestrate memorable experiences during the 2024 Total Solar Eclipse. Our commitment is reflected in our ongoing webinar series, designed to address event planning for this celestial phenomenon. From understanding the unique dynamics of eclipse viewership to selecting optimal locations and engaging local communities to ensure safety and sustainability, our webinars are a treasure trove of insights and practical tips. Join us as we journey together towards creating unforgettable eclipse events, embracing the rare beauty of this astronomical event while fostering community and connection right here in Dallas-Fort Worth.

Event organizers, remember to post your Eclipse events in the Total Eclipse DFW event portal.